All images courtesy of Simone Wild
CHATTING WITH SIMONE WILD
Why do we take socks so for granted when they have the potential to be such a luxe outfit accent? They’re basically the lychee smoothie of the apparel world (criminally under-appreciated, okay).
Cue Simone Wild, and her small but almighty Germany-based label specialising in sensuously soft velvet socks. You’ll be hurriedly hiding your fishnet collection in shame (and your boyfriend’s cringey Santa Cruz socks) once you lay eyes on these beauties.
Available in muted tones including soft rose, mustard and olive green, you can’t help but feel transported back to childhood days in your grandparent’s 70s-style lounge room. Simone Wild allows you to luxuriate in that special place where demureness and hedonism meet.
Tell us a bit about your background in design and fashion;
Everything started with a tailors’ education. After that I studied as a product developer in fashion and moved to Berlin for different jobs, from design to pattern making.
In 2010 I decided to return to Stuttgart and start working for the contemporary fashion store ave as Buyer and Deputy Store Manager. Due to my job I’m totally into fashion and always on a journey to find out what’s new and necessary for the upcoming season.
Where did the idea for velvet socks originally spring from?
Summer shoes always arrive in winter to the stores, but if I buy something I immediately have to wear it and that’s the reason I love to wear socks with mules, pumps and sandals. Velvet is currently a big topic in fashion; I was searching to find socks made of velvet but I couldn’t find any, so I decided to make a pair for myself. I was wearing them and everyone I met loved them and asked if I could make some for them too - that was the beginning of the project.
We recently saw your socks on the runways in South Korea; can you tell us about that opportunity and what it was like working with other showcasing designers?
That was a really spontaneous cooperation; Kiok contacted me on Instagram because my tictail shop was sold out. They told me that they would love to combine [the socks] with their collection for fashion week in Seoul and if there was an opportunity to receive them ASAP. I was on holiday at the time and the show was one week later, but I thought it could be a great opportunity and I liked the style of Kiok. So, when I came back I started to sew and produced the whole order in one night to send express to Seoul. The socks arrived just in time on the day of the show. The collaboration was really nice and uncomplicated it was a pleasure that my socks had their first big performance in South Korea.
What advice would you have for young creatives looking to turn their work into business ventures like your own?
Go for it - but do it within your own possibilities and as you feel good about it. The first 700 pairs of velvet socks I sewed myself and I still made my full time job. Only when it started to run, I decided to make bigger steps.
What's next for you?
Currently I have no idea what the future will give me - but for the moment I have to organize my production and start working with shops all over the globe. This will be a lot of work but also much fun and new inspiration. In any case, my size range must increase because a lot of men are interested and I would love to expand the color palette.
CHATTING WITH MARISA MU
Where functionality, craftsmanship and original design meet, you will find Marisa Mu's vibrant and mesmerising bags and clutches. The thoughtful Sydney-based designer packs careful handiwork and unique technique into each item, using a studio-based process to create each 100% Italian cowhide piece. Having collaborated with a number of creatives and working in Melbourne Fashion Week, Marisa's journey is one to pay close attention to.
Tell us about your background in design and how you first became inspired to start your line;
I always knew I wanted to be an artist when I was a little girl but wasn't sure what creative direction I would eventually undertake. After finishing high school, I was adamant I wanted to be working within the textiles industry and after studying a degree within Design at COFA - my love for pattern design and working with the tactile quality of leather became a true obsession. That was a turning point for me when I made the connection between the love I have for colourful abstract patterning and the unique nature of leather skin. Playing with colours and textures and the changing nature of leather is what inspired me to undergo my current practice of creating unique colourful leather goods that are proudly Australian-made. I also knew from a young age that I was not going to be the type of person that could live a life of routine where I worked in an office doing the 9-5 for the next 40 or so years. Starting my creative practice enabled me to channel my energies into something that was giving me a sense of purpose and fed my creative soul and sanity. I see creativity and art as a therapeutic practice for me and I have overcome plenty of personal hardships because I turned to what I love most - creating art. I believe too many of us don't take that leap of committing to do something for ourselves - that is the core underlying reason behind why I decided to just bite the bullet and start my own line.
Your designs are quite a playful take on elements like shape, texture and colour - tell us about your creative process, and how your designs manifest;
My creative process is very organic and revolves predominantly around colour. The power of colour and the way in which hues and contrasting colours create an abstract wonderland is what I strive to achieve within my work. I chase the feeling of knowing I have created a wonderful colour combination and then allow the colours to bleed within one another and create their own special story. Working with leather is amazing as the skin itself had its own story - a past life that is now undergoing the process of becoming recreated and then forwarded to a new forever home. I use premium Italian cowhide and the beautiful textures make for a perfect contrasting canvas for the fluid aesthetic of the patterns. It is about creating sentimental pieces that hold layers of beauty and wonder.
Is there a specific piece from your collection that is your own personal favourite?
I go through phases and each design has held title of 'favourite' at some point. I am currently in the 'Smokey Camo' phase as the colours are a bit more muted from the usual bright and bold patterns. It's understated but still very much a statement piece. I will be releasing this pattern as a Bucket Bag style by the end of the week which is very exciting!
You place a particular emphasis on functionality and practicality as well as style in your products; tell us about your vision to incorporate both aspects in your work;
Leather goods are seen as a long lasting investment. They stand the test of time due to the tactile and durable quality of being a skin - the colourful artworks are a reflection of how I perceive what is around me - colourful beauty. I want to implement my love for colour and pattern with simple silhouettes and bags that hold your daily essentials. I want to keep the bags simple and to not be excessive - it is about being a canvas for the artworks that we integrate within our daily lives. I strive to create long lasting works of art that we choose to carry with us. Something that brightens our days but also hold a key role of protecting and holding our valuables. It is a simple vision but a deeply soulful one.
If your label was a song - which song would it be?
It would be 'True Colours' by Kasey Chambers. I believe the spirit of my brand revolves around being someone that is individual, strong minded and colourful. I want my brand to be an embodiment of who I am and to empower others to be a statement maker within their everyday. To show your true colours, and to not be afraid to do so.
